Leggings were once ubiquitous with gym wear, lounging essentials, and pandemic-era uniforms rolled into one. But is their reign actually ending?
In this blog, you'll discover the latest consumer trends reshaping activewear, what younger shoppers and fitness brands are choosing instead, and how fashion founders, stylists and catalog managers, can stay ahead by adapting product assortments and storytelling with precision. With real figures and expert insight, we're unpacking whether leggings are fading from relevance and what comes next.
The data paints a consistent picture: leggings are receding from dominance, replaced by wider, more relaxed activewear.
Younger shoppers increasingly reject the clingy, restrictive styles of millennials' favorite gymwear in favor of comfort-forward shapes baggy pants, relaxed yoga trousers, and flared sweatsuits.
Fashion coverage notes the shift toward gear that supports mood and movement over appearance: think linen trousers that double as pajamas or jersey pants you can teach yoga in and test on the street favoring ease over compression.
Outfits have evolved beyond "leggings plus oversized tee." In 2025, styling directions include pairing capri leggings with chain belts, kitten heels, trench coats, structured blazers even sock boots to elevate comfort staples into streetwear moments.
While overall share may be waning, well-curated styles still have relevance:
Burgundy and earth tones like sienna and chocolate are on-trend, offering muted alternatives to black and refreshing the palette for 2025.
Flared or bootcut leggings are gaining streetwear credibility: Kaia Gerber, for example, matched flares with Ugg Tasman slippers for a stylish hybrid look.
Certain leggings like Lululemon's Align line remain celeb-favorite wearables. Brittany Mahomes recently praised their soft, sweat-wicking fabric and pocketed design- showing that premium comfort continues to resonate.
Short answer: Not completely but they're no longer universal.
Leggings still deliver in premium comfort categories and niche styling, but their broad dominance is clearly waning. Activewear preference is shifting toward looser, fashion-forward, mood-conscious attire especially among younger consumers prioritizing ease and expression over compression.
Brands that treat leggings as one piece of a wider active-adjacent assortment (including capris, flared bottoms, track pants, and relaxed silhouettes) will best reflect the current consumer shift.
For fashion stylists, eComm/content teams, catalog managers, and fashion brand founders this is a pivotal moment. As leggings lose ground with Gen Z and activewear evolves, it's your opportunity to lead the styling change. Refresh assortments, fine-tune your catalogues with demographic relevant models to increase visibility, relevance with the buyers, and weave storylines that balance comfort with modern polish.
Try out Ayna or request a free demo to elevate your activewear catalogue with specific and accurate models workflows.
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