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Ayna
Refresh old catalog

Give every legacy SKU a new, on-brand narrative

Modernise archived shoots, vendor imagery, and flatlays into channel-ready stories. Keep evergreen catalogue products converting without booking a single reshoot.

Ayna catalogue refresh workspace preview

Why teams refresh with Ayna

Beautiful catalogue refreshes without reshoots

The same tooling fashion leaders rely on to modernise tens of thousands of SKUs--delivering consistent imagery, faster approvals, and measurable conversion lift.

Single workspace

Transform every legacy asset inside one dashboard

Drag and drop archived shoots, vendor assets, or CAD renders into Ayna's online dashboard. The platform cleans, isolates, and preps garments so you can jump straight to creative direction.

Editorial quality

Guardrails keep fabric, colour, and fit true to life

Physically aware rendering protects drape, texture, and hue. Built-in QA flags surface anomalies before assets publish.

Automated delivery

Auto-package outputs for every marketplace

Feeds, DAM folders, and marketplace templates stay synchronised.

Who uses Refresh Old Catalog

Built for every catalogue owner

🗂️Retail ops leads

Owners of evergreen catalogues who need consistent, on-brand visuals when campaigns shift mid-season.

  • Fragmented imagery across seasons and regions
  • Manual retouching queues delay merchandising
  • Multiple marketplaces with different compliance rules
  • Need to keep pricing and visuals aligned week to week
🛍️Marketplace managers

Teams optimising Amazon, Myntra, Zalando, and Shopify pixels for conversion without reshooting legacy inventory.

  • SKU backlogs when templates change overnight
  • Requires multi-ratio exports for PDP, ads, and app
  • Need ghost mannequin, flat, and on-model options
  • Vendor assets rarely match the brand playbook
📈Growth & lifecycle teams

Marketers launching promos and retention journeys who need constantly refreshed creative for high-performing SKUs.

  • Creative fatigue on always-on paid channels
  • Hard to request new imagery for micro-cohorts
  • Need modular assets for CRM, SMS, and ads
  • Limited designer bandwidth for iterative crops
🎨Brand creative directors

Leads responsible for protecting visual identity while modernising legacy catalogue work.

  • Legacy shoots clash with current brand language
  • Gaps in inclusive, global-ready talent
  • Need editorial polish without physical reshoots
  • Stakeholders expect rapid concept iterations
🧮Planning & allocation

Teams forecasting sell-through who rely on refreshed imagery to keep priority SKUs moving.

  • Hard to spotlight slow-moving SKUs with old visuals
  • Bulk updates across colourways feel unmanageable
  • Need assets ready before replenishment drops
  • Spreadsheet-to-creative collaboration gaps
🤝Agency partners

Service providers modernising client catalogues without ballooning retainers.

  • Multiple brands and channels to juggle
  • Need proof points and before/after visuals fast
  • Margin pressure on quick-turn requests
  • Scaling bespoke styling across clients
Sell-through boost

Revive Your Dead Stock

Transform non-performing products into bestsellers by connecting with new audiences through fresh AI models and styling.

  • Target different demographics with diverse models
  • Update styling to match current trends
  • Boost conversion rates instantly
Teams shipping this:Retail ops leadsGrowth & lifecycle teamsPlanning & allocation
Updated catalog imagery collage
Channel-ready

Seasonal Background Magic

Transform last season's products with fresh, seasonal backgrounds. Zero reshoots, maximum impact.

  • Match current campaign themes instantly
  • Seasonal updates without new photoshoots
  • Go to market faster than ever
Teams shipping this:Marketplace managersRetail ops leadsPlanning & allocation
Marketplace asset kit preview
Campaign polish

Build storytelling moments from catalogue work

Blend lifestyle scenes with product close-ups so high-intent shoppers see refreshed looks across email, ads, and social.

  • Direct cinematic scenes with creative presets
  • Pair detail crops with contextual hero shots
  • Provide layered files to performance and CRM teams
Teams shipping this:Brand creative directorsGrowth & lifecycle teamsAgency partners
Lifestyle imagery set built from catalogue photos
Regional nuance

Localise for every market without reshoots

Swap models, styling cues, language, and set details to match cultural context while staying on-brand.

  • Build private avatar libraries per region
  • Apply scene adjustments for climate and culture
  • Export metadata and naming conventions automatically
Teams shipping this:Marketplace managersBrand creative directorsAgency partners
Localized visuals for global catalogue

Proof & outcomes

Catalog leaders trust Ayna to grow faster

Quantify the upside from retired reshoots, faster approvals, and campaign-ready visuals. These are the same metrics our partners report after launching refresh programs.

Proof in numbers

Creative velocity with measurable impact

Fashion, marketplace and D2C teams trust Ayna to shorten production cycles while scaling brand-consistent imagery across every channel.

70%

Lower production costs

10x

Faster to site

+35%

Higher campaign CTR

Campaign example for The Indian Garage Company

We’ve reduced photoshoot costs by 70% while increasing output by 5x. Ayna’s AI models perfectly capture our brand aesthetic and customer preferences.

The Indian Garage Company

E-commerce Fashion Brand

Online Retail

Distribute refreshed catalogues everywhere

Publish refreshed assets to PDPs, marketplaces, paid media, CRM journeys, and retail signage instantly. Governance and version history keep every stakeholder aligned.