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Ayna
Model Swap

Swap models, keep every pixel on-brand

Create entire catalogues using Inclusive models while preserving lighting, styling, and fit.

Why teams swap with Ayna

Effortless model swaps without reshoots

Plug into the model swap engine fashion leaders lean on to localise campaigns, broaden representation, and ship assets across every channel without rebooked shoots.

Brand-locked models

Spin up inclusive talent your team controls

Train private model libraries with styling, hair, and makeup rules baked in so every swap looks like it came from your studio.

Fit fidelity

Garment drape stays true-to-life

Physics-aware rendering protects fabric, layering, and accessories while you change faces, sizes, or poses.

Governance

Guardrails for sensitive categories

Category presets for kidswear, lingerie, and regional policies keep representation safe while capturing human QA and audit trails.

Teams using Model Swap

Who drives inclusive imagery in Ayna

Connect each stakeholder to the workflow that moves their metrics. Personas map to the playbook below so your roll-out roadmap is clear from day one.

🎨Brand creative leads

Protect brand language while diversifying model lineups without spinning up new shoots.

  • Need inclusive, global-ready imagery for every drop
  • Manual retouching to keep lighting and drape consistent
  • Approvals stall when brand teams don't trust AI outputs
  • Legacy assets clash with new campaign directions
🛒Head of e-commerce

Own PDP conversion and merchandising updates across regions.

  • SKU backlog whenever new variants launch
  • Marketplace teams demand multi-size imagery overnight
  • QA checks for fabric fit consume hours each week
  • Need airtight compliance records for every export
🛍️Marketplace operations

Keep Amazon, Myntra, and Flipkart listings up to spec for every demographic.

  • Each marketplace enforces different model & crop guardrails
  • Need to localise talent by geography without reshoots
  • Difficult to coordinate approvals with QA and compliance
  • Batch updates stall when creative tools live outside ops
📦Merchandising & planning

Package assortments for regional drops and wholesale decks instantly.

  • Lack of diverse models for new territories and partners
  • Replenishment calendars require rolling imagery updates
  • Need to spotlight slow movers with fresh creative
  • Limited budgets make reshoots unrealistic
📈Growth & lifecycle teams

Test new faces and creative angles without waiting on production.

  • Creative fatigue on paid social and CRM journeys
  • Need quick alternates per cohort or promo
  • UGC replacements must stay brand-safe
  • Hard to coordinate asset swaps with merchandising calendars
🤝Agency & partner teams

Deliver inclusive campaigns for multiple clients while protecting margin.

  • Pitch decks require before/after proofs fast
  • Every brand expects exclusive model rosters & audit logs
  • Switching between client guardrails burns time
  • Need packaged workflows clients can sign off instantly
Representation

Inclusive catalog at scale

Generate size, tone, and regional variants using brand-locked models, then publish refreshed galleries in hours.

  • Train private model libraries for every demographic and region
  • Swap faces without breaking lighting, posing, or garment fit
  • Auto-build PDP, lookbook, and wholesale image sets in one run
Teams shipping this:Brand creative leadsHead of e-commerceMerchandising & planning
AI generated inclusive model lineup
Campaign ready

Campaign refresh in hours

Reuse winning art direction to launch fresh hero talent across paid, social, and CRM—without waiting on retouching queues.

  • Regenerate hero frames with models mapped to each campaign persona
  • Auto-apply channel-specific backgrounds, motion cues, and crops
  • Deliver layered exports directly into paid, social, and CRM workflows
Teams shipping this:Brand creative leadsGrowth & lifecycle teamsAgency & partner teams
AI campaign model refresh preview
Partner ready

Private label & partner enablement

Share approved models with sub-brands, franchise partners, and manufacturers while keeping licensing airtight.

  • Spin dedicated model sets per brand with shared governance
  • Control usage rights using audit-ready change logs
  • Distribute swaps to wholesale decks, marketplaces, and PIM feeds
Teams shipping this:Merchandising & planningAgency & partner teamsMarketplace operations
Private label model variants

Proof & outcomes

Catalog leaders trust Ayna for inclusive growth

Model swap programs cut reshoot spend, unlock regional launches, and lift conversion. These are the same metrics partners report after activating their model libraries.

Proof in numbers

Creative velocity with measurable impact

Fashion, marketplace and D2C teams trust Ayna to shorten production cycles while scaling brand-consistent imagery across every channel.

70%

Lower production costs

10x

Faster to site

+35%

Higher campaign CTR

Campaign example for The Indian Garage Company

We’ve reduced photoshoot costs by 70% while increasing output by 5x. Ayna’s AI models perfectly capture our brand aesthetic and customer preferences.

The Indian Garage Company

E-commerce Fashion Brand

Online Retail

Distribute new models everywhere

Push inclusive imagery to PDPs, marketplaces, paid media, CRM journeys, and partner portals in one workflow. Governance follows every asset so approvals are instant.