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Ayna
Role - Marketing Head

Turn campaign ideas into on-brand assets at testing speed

Studio gives marketing leaders an experimentation runway, governed workflows, and analytics-ready assets - so every launch fuels growth, not bottlenecks.

5x

creative experiments

Growth teams launch five times more multivariate tests each month once Studio handles production and approvals.

60%

faster campaign turnarounds

Seasonal and promo campaigns move from concept to assets in days instead of weeks of agency coordination.

+22%

CTR lift

On-brand lifestyle variations and offer overlays lift click-through across paid and lifecycle channels.

Marketing scoreboard

Three levers every marketing head tracks

These workflows reflect the pains growth and creative teams share in campaign reviews - use them to align on the same operating rhythm and proof points.

Experiment velocity

Paid, CRM, and onsite tests run on a weekly cadence.

What is blocking it

  • Creative refreshes stall while teams wait for reshoots or agency edits.
  • No single source of truth to track which tests shipped, won, or failed.

How Ayna closes the gap

  • Spin up experiment templates with reusable prompts, overlays, and locales inside Studio.
  • Log every test in the ROI dashboard so growth, finance, and founders see impact in one place.
Channel readiness

Every campaign ships with the exact assets each channel needs.

What is blocking it

  • Channel owners scramble to crop, localise, and rename assets before launch.
  • Lifecycle and marketplace teams struggle to maintain brand consistency across variants.

How Ayna closes the gap

  • Publish channel-specific export packs with approved backgrounds, ratios, and metadata.
  • Reuse brand avatars and styling presets so every touchpoint stays on-brand out of the box.
Story consistency

Campaign stories stay aligned with brand, legal, and merchandising guardrails.

What is blocking it

  • Messaging drifts when agencies or internal teams riff without shared guardrails.
  • Legal and merchandising get looped in late, causing last minute edits or pulled launches.

How Ayna closes the gap

  • Lock campaign storyboards, offer rails, and moderation checkpoints inside Studio workflows.
  • Share review dashboards so legal and merchandising approve visuals before they hit the calendar.

Mission control cadence

The rollout plan that keeps creative and growth in sync

Borrow the cadence we run with marketing teams balancing brand and performance - each phase ships measurable proof, not more meetings.

Day 0-30

Prove campaign agility

Launch a hero campaign with variations that showcase speed and performance lift.

  • Clone brand avatars and presets for your top performers.
  • Ship two offer variations per channel and benchmark lift against the last launch.
  • Document turnaround time and CTR lift with the ROI calculator template.

Quarter 1

Operationalise experimentation

Stand up rituals so growth, creative, and merchandising iterate in sync.

  • Run a weekly experiment review covering backlog, launch status, and performance.
  • Automate asset exports for paid, CRM, onsite, and marketplace channels.
  • Enable agencies and partners with scoped access to approved prompts and overlays.

Every launch

Scale wins and report impact

Feed learnings into future playbooks and investor-ready reporting.

  • Share campaign dashboards showing lift across acquisition and retention KPIs.
  • Refresh hero and evergreen creatives with the top performing variations.
  • Feed insights back into the story charter so future briefs start with proven ideas.

Flagship programs

Start with the plays that unlock marketing momentum

Each program ties your KPI to tactical workflows - hand it to the team as a ready-to-launch brief.

Experiment velocity

Multivariate testing lab

Generate reusable test matrices for paid, CRM, and onsite with on-brand prompts, overlays, and channel-ready exports.

  • Weekly launch cadence
  • Analytics-linked approvals
  • Offer and locale presets
Explore playbook
Story consistency

Storytelling refresh engine

Swap models, backgrounds, and props to retell campaigns for new cohorts without breaking brand rules.

  • Brand avatar reuse
  • Localized scenes
  • Audit-ready archives
Explore playbook
Channel readiness

Launch kit automation

Package PDP, paid, social, and lifecycle assets in one governed workflow so every channel launches on time.

  • Channel export packs
  • Shared launch checklist
  • Partner-ready files
Explore playbook

Proof & ROI

Marketing leaders prove lift across performance, retention, and brand

Teams rely on the same calculator, policy packs, and dashboards to show how AI-generated campaign assets lift revenue while protecting brand consistency.

+22%CTR lift

Campaign teams using Studio variations saw CTR lift across paid and lifecycle channels once experimentation moved from monthly to weekly releases.

Explore campaign showcases

Need the experiment workbook? We will share the template growth teams use to prioritise and report winners.

Governance & risk

Compliance and brand safety stay in step with rapid experimentation

Marketing heads rely on licensing clarity, responsible AI workflows, and campaign audit trails so guardrails scale with every launch.

Usage and licensing clarity

Default rights cover owned and organic channels, with add-ons for paid, retail, and regional campaigns.

Review licensing pack

Responsible AI workflow

Moderation and escalation tracks cover sensitive categories, regional norms, and brand safety requirements.

View responsible AI

Campaign audit trails

Every render stores prompts, reviewers, usage windows, and performance tags so marketing ops can report with confidence.

Download compliance kit

Resources to share

Brief growth, creative, and leadership stakeholders

Send these demos, showcases, and guides when you need quick buy-in across campaign collaborators.

Webinar - Wednesdays 4pm IST

Weekly Studio & API live demo

Walk through new workflows, pricing calculator, and Q&A with the product team.

Open resource
Webinar - On-demand

Growth plan ROI checklist

Finance and marketing leaders unpack the savings model and validation metrics for campaign rollouts.

Open resource
Gallery - Curated library

Campaign showcase library

Browse before-and-after stories that improved CTR, ROAS, and retention across fashion brands.

Open resource
Guide - 14-page PDF

The Studio go-live playbook

Step-by-step actions to take a campaign from brief to launch-ready assets in 14 days.

Open resource

Org-wide adoption

Loop in every collaborator with role-specific guides

Share these adjacent playbooks with catalog ops, e-commerce leaders, founders, and agency partners so the mission control cadence sticks across the org.