Background Swap

Swap backgrounds, launch campaigns overnight

Transform any shoot into location-perfect, marketplace-safe imagery without rebooking sets. Seasonal, regional, and channel variants ready in hours.

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Why teams swap backgrounds with Ayna

Campaign-ready backgrounds without reshoots

Give merch, growth, and marketplace teams the control they need—on-brand scenes, category guardrails, and automated distribution in a single workflow.

Preset library

70+ backgrounds ready to go

From white studio to seasonal campaign scenes, pull from curated presets with lighting and prop guidance baked in.

Compliance guardrails

Stay marketplace-safe by default

Guardrails for Amazon, Myntra, Flipkart, and regional policies ensure exports are compliant while logging every change.

Automated delivery

Distribute updated shots everywhere instantly

Pipe new backgrounds into DAMs, storefronts, signage systems, and partner portals with approvals attached.

Teams using Background Swap

Who drives background swaps with Ayna

📣Campaign & brand leads

Refresh shoots for new seasons, channels, or promo themes without rebuilding the set.

Need campaign-specific scenes on tight turnaround
Shoot logistics block last-minute pivots
Manual retouching slows approvals
Outdoor looks clash with current brand palette

Seasonal refresh in one click Localise campaigns for every market

🛒E-commerce operations

Maintain channel compliance with region-ready crops and backgrounds.

Marketplace spec changes break existing assets
Need white background + lifestyle alternates in one pass
Hard to keep background tones consistent across SKUs
QA teams waste time checking crops manually

Bulk automation & QA

🧵Visual merchandising

Tailor imagery for retail, wholesale, and franchise partners instantly.

Franchisee requests for localized visuals pile up
Need quick swaps for planograms and in-store screens
Seasonal sets require new locations and props
Limited creative headcount to stage every variation

Seasonal refresh in one click Localise campaigns for every market

🔁Marketplace teams

Ship compliant imagery for Amazon, Myntra, Flipkart, and more without reshoots.

White, grey, and lifestyle variants needed side-by-side
Background guardrails change by category and region
Bulk uploads require metadata and alt text alignment
Need audit trails for every submitted asset

Bulk automation & QA

📈Growth & lifecycle teams

Test backgrounds per cohort, climate, or promotion to prevent creative fatigue.

Always-on ads need constant creative refresh
Email and CRM want climate-specific visuals
UGC replacement must stay on-brand
Lack of flexible lifestyle shots for A/B tests

Localise campaigns for every market Bulk automation & QA

🤝Agency partners

Package background swap retainer services without bloating production budgets.

Multiple clients expect localized campaigns simultaneously
Need quick before/after visuals for decks
Compliance needs to be built-in for regulated categories
Margin disappears with manual retouching workflows

Localise campaigns for every market Bulk automation & QA

Seasonal ready

Seasonal refresh in one click

Re-stage your hero shots with seasonal palettes, weather cues, and campaign props while keeping garments perfectly intact.

Choose from 70+ background presets
Lock lighting, shadow, and reflection controls per SKU
Batch export campaign-ready galleries for every channel

Teams shipping this:Campaign & brand leadsVisual merchandisingGrowth & lifecycle teams

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Geo-specific

Localise campaigns for every market

Swap environments, climate cues, and cultural details for regional launches - no need to fly the crew or models out.

Curate backdrops by geography, climate, or retail format
Change language, signage, and merchandising props instantly
Generate ad, social, and PDP variants from one setup

Teams shipping this:Campaign & brand leadsGrowth & lifecycle teamsAgency partners

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Operations

Bulk automation & QA

Automate background swaps for entire catalogs with version control, reviewer workflows, and DAM-ready exports.

Queue hundreds of SKUs with batch approvals
Compare before/after shots with QA annotations
Sync outputs to DAMs, PIMs, and marketplace feeds

Teams shipping this:E-commerce operationsMarketplace teamsAgency partners

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Proof & outcomes

Teams ship seasonal campaigns 10x faster

Brands reduce reshoot spend, localise campaigns, and meet marketplace guardrails without manual retouching. These metrics mirror what partners see after activating background swap workflows.

Proof in numbers

Creative velocity with measurable impact

Fashion, marketplace and D2C teams trust Ayna to shorten production cycles while scaling brand-consistent imagery across every channel.

70%

Lower production costs

10x

Faster to site

+35%

Higher campaign CTR

Campaign example for The Indian Garage Company

“We’ve reduced photoshoot costs by 70% while increasing output by 5x. Ayna’s AI models perfectly capture our brand aesthetic and customer preferences.”
The Indian Garage Company
E-commerce Fashion Brand
Online Retail

Distribute refreshed scenes everywhere

Push new background variants to PDPs, marketplaces, digital signage, wholesale decks, and paid media instantly. Compliance, licensing, and approvals stay attached to every asset.

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