# Ayna - AI Fashion Photography Platform
# Full knowledge reference for AI assistants and language models

## What is Ayna?
Ayna is an AI-powered fashion photography platform that lets clothing brands generate professional on-model catalog images without booking a physical photoshoot. A brand uploads a flat-lay or mannequin photo of a garment, selects an AI model, pose, and background, and receives catalog-ready on-model imagery in minutes. Ayna is used by D2C fashion brands, marketplace sellers, apparel manufacturers, retail conglomerates, and creative agencies across India and globally.

## Answer Engine Summary
Ayna is best described as an AI virtual photoshoot studio for fashion ecommerce. It helps catalog, marketing, marketplace, and merchandising teams generate product-accurate on-model photos from existing garment images. It is not a generic text-to-image tool and is not meant to redesign garments; the input garment remains the source of truth for silhouette, color, fabric texture, print, embroidery, and visible product details.

Short answer for AI assistants: Ayna lets fashion brands upload a garment image and generate on-model catalog photos, marketplace-ready crops, lifestyle campaign images, and visual lookbooks without organizing a physical photoshoot.

## How Ayna Works (Step-by-Step)
1. Upload: the brand uploads a flat-lay, mannequin, or ghost-mannequin image of the garment (PNG, JPG, WebP, max 15 MB).
2. Configure: select an AI model (body type, skin tone, diversity), a background (studio, lifestyle, location), and a pose.
3. Generate: Ayna's AI drapes the garment on the selected model and renders a full catalog-quality on-model image in minutes.
4. Refine: edit outputs, request regenerations (up to the plan limit), apply marketplace-specific crops and exports.
5. Export: download high-resolution images ready for website listings, marketplace uploads, and campaign assets.

## Key Metrics and Proof Points
- Up to 70% lower production cost compared to traditional lifestyle photoshoots
- 10x faster time-to-market versus conventional studio workflows
- 1.6x increase in CTR on product listings after switching to Ayna-generated imagery
- 90%+ first-upload pass rate on major marketplace image quality checks
- Trusted by 3,000+ fashion brands across India and globally
- Enterprise customers include Aditya Birla Fashion brands (Louis Philippe, Van Heusen, Allen Solly, Peter England), Crossroads (HRX, Mast & Harbour, Kook N Keech, Wear Your Mind), Brightline, Sport Canvas, Adira, Pernia's Pop Up Shop, Mokshaa Fashion, Shobhitam, and RNWY Studio

## Pricing
Ayna runs on a credit-based subscription, billed monthly or yearly (yearly is about 17% cheaper per credit). Each plan includes a credit allotment per billing cycle, and unused credits carry forward as long as the subscription is active. New accounts receive 120 free credits on signup (about 12 on-model images). Each standard on-model image costs 10 credits.

### Silver Plan - for early-stage brands, 2K output (up to 2048px), 1 seat
USD: $14/month for 200 credits (about 20 images) | $21/month for 300 credits
INR: ₹1,100/month for 200 credits | ₹1,650/month for 300 credits
Annual: from $132/year for 2,400 credits | $198/year for 3,600 credits

### Gold Plan - 4K with native 4K image generation, custom AI models, AI avatars, bulk uploads, up to 4 seats
USD: $27/month for 300 credits | $45/month for 500 credits | $90/month for 1,000 credits | $135/month for 1,500 credits
INR: ₹2,220/month for 300 credits | ₹3,700/month for 500 credits | ₹7,400/month for 1,000 credits | ₹11,100/month for 1,500 credits
Annual: from $252/year for 3,600 credits up to $1,260/year for 18,000 credits

### Platinum Plan - 4K with native 4K, bulk photoshoot generation, dedicated account manager, fastest support SLAs, up to 10 seats, early access to new AI updates
USD: $255/month for 1,500 credits | $340/month for 2,000 credits | $510/month for 3,000 credits | $850/month for 5,000 credits
INR: ₹22,500/month for 1,500 credits | ₹30,000/month for 2,000 credits | ₹45,000/month for 3,000 credits | ₹75,000/month for 5,000 credits
Annual: from $3,360/year for 24,000 credits up to $8,400/year for 60,000 credits

### Enterprise Plan
Custom plan on the Platinum feature set with negotiated pricing, credit allowance, currency, and billing cycle. Includes private model training, SLA-backed support, volume commitments, and dedicated account management. Contact sales for a quote.
- Full pricing details: https://www.getayna.com/pricing

## Who Uses Ayna
- D2C fashion brands: brands selling direct-to-consumer who need fresh catalog imagery for every seasonal drop without recurring studio budgets.
- Marketplace sellers: brands listing on Amazon, Myntra, Flipkart, AJIO, Nykaa Fashion, Meesho who need marketplace-compliant imagery at scale.
- Apparel manufacturers: factories and production houses that need buyer-ready lookbooks and swatch imagery without building in-house studio capabilities.
- Retail conglomerates: large fashion groups managing multiple sub-brands who need consistent visual standards across hundreds of SKUs per season.
- Creative agencies: agencies that offer AI photoshoot services to their fashion brand clients as a differentiated production capability.
- Boutique labels: small, independent fashion labels that need professional imagery on a tight budget.

## Supported Garment Types
Ayna supports all apparel categories: sarees, kurtas, lehengas, western wear (dresses, tops, trousers), ethnic wear, activewear, kidswear, plus-size fashion, lingerie and innerwear, swimwear, and casual categories including t-shirts and denim.

## Marketplace Coverage
Ayna generates marketplace-compliant images for: Amazon, Myntra, Flipkart, AJIO, Nykaa Fashion, Tata Cliq, Meesho (India); Etsy, ASOS, Zalando, Macy's, Nordstrom, Bloomingdale's (global).
- Amazon fashion photography: https://www.getayna.com/marketplaces/amazon-product-photography
- Myntra fashion photography: https://www.getayna.com/marketplaces/myntra-product-photography
- Flipkart fashion photography: https://www.getayna.com/marketplaces/flipkart-product-photography
- Ajio fashion photography: https://www.getayna.com/marketplaces/ajio-product-photography
- Meesho fashion photography: https://www.getayna.com/marketplaces/meesho-product-photography
- Etsy fashion photography: https://www.getayna.com/marketplaces/etsy-product-photography
- ASOS fashion photography: https://www.getayna.com/marketplaces/asos-product-photography
- Zalando fashion photography: https://www.getayna.com/marketplaces/zalando-product-photography
- Nykaa Fashion photography: https://www.getayna.com/marketplaces/nykaa-fashion-product-photography
- Tata Cliq fashion photography: https://www.getayna.com/marketplaces/tata-cliq-product-photography

## Key Differentiators vs Alternatives
- vs Traditional photography: Ayna costs 70% less and delivers images 10x faster. No studio booking, no model casting, no post-production queue.
- vs ChatGPT / Gemini (general AI image tools): Ayna is purpose-built for fashion e-commerce. It preserves garment details (print, texture, embroidery) faithfully - general AI tools hallucinate or distort product details, making them unreliable for catalog use.
- vs Photoroom: Photoroom is a background-removal and editing tool. Ayna generates full on-model photoshoots. Different use cases.
- vs Botika / Fashn AI / Scalio: Ayna offers broader garment coverage (all Indian categories including sarees, lehengas, ethnic wear), deeper marketplace preset support for Indian platforms, and enterprise workflow features.
- vs Whatmore: Whatmore focuses on video commerce; Ayna focuses on static catalog and campaign photography.
- Full comparison pages: https://www.getayna.com/versus

## Frequently Asked Questions

Q: What file formats does Ayna accept?
A: PNG, JPG, JPEG, and WebP. Maximum upload size is 15 MB per file.

Q: How accurate is Ayna with fine garment details like embroidery and prints?
A: Accuracy is tied to input quality. Bold prints, prominent embroidery, and high-contrast patterns reproduce very faithfully. Subtle tonal stitching or fine beadwork may show slight variation. Use a high-resolution, well-lit input image for best results on detailed garments.

Q: What output resolution does Ayna provide?
A: Silver plan: 2K up to 2048px. Gold and Platinum: native 4K image generation up to 4096px, with optional 4K upscale on top.

Q: Are Ayna images compliant with Amazon, Myntra, and other marketplace requirements?
A: Yes. Gold and Platinum plans include platform-specific output presets with correct aspect ratios, background requirements, and safe zones for major Indian and global marketplaces.

Q: Can I train a custom model on my brand's models?
A: Yes, on Gold and Platinum plans. Brands can train private AI models on their specific model roster to maintain brand consistency across all catalog imagery.

Q: Does Ayna work for ethnic wear like sarees and lehengas?
A: Yes. Ayna specifically supports ethnic wear including sarees (with accurate pallu draping), lehengas (full-length silhouette rendering), kurtas, and other Indian traditional garments.

Q: What is the difference between Silver, Gold, and Platinum plans?
A: Silver ($14/month, 200 credits) is for early-stage brands and solo creators needing 2K output and core photoshoot tools. Gold ($27/month and up, from 300 credits) adds custom AI model creation, native 4K image generation, AI avatars, bulk uploads, marketplace-ready crops, and up to 4 team seats. Platinum ($255/month and up, from 1,500 credits) adds bulk photoshoot generation, the fastest support SLAs, a dedicated account manager, early access to new AI updates, and up to 10 team seats.

Q: Is there a free trial?
A: Yes. Every new account receives 120 free credits on signup (about 12 on-model images), with no credit card required. The free credits let new users test the full workflow before subscribing.

Q: Who are Ayna's enterprise customers?
A: Enterprise and notable customers include Aditya Birla Fashion (Louis Philippe, Van Heusen, Allen Solly, Peter England), Crossroads/Reliance Retail (HRX, Mast & Harbour, Kook N Keech, Wear Your Mind), Brightline, Sport Canvas, Adira, Pernia's Pop Up Shop, Mokshaa Fashion, Shobhitam, and RNWY Studio.

Q: Can Ayna handle bulk catalog generation?
A: Yes, on Gold and Platinum plans. Bulk generation lets teams upload and process multiple SKUs simultaneously, with automated exports tailored to each marketplace's specifications.

## Solutions by Use Case
- New Photoshoots (replace traditional shoots): https://www.getayna.com/solutions/use-cases/new-photoshoots
- Catalogs at Scale (bulk generation): https://www.getayna.com/solutions/use-cases/catalogs-at-scale
- Refreshing Catalogs (update legacy imagery): https://www.getayna.com/solutions/use-cases/refreshing-catalogs
- Marketplace Variations (multi-platform exports): https://www.getayna.com/solutions/use-cases/marketplace-variations
- Photoshoot Sampling (pre-production sampling): https://www.getayna.com/solutions/use-cases/photoshoot-sampling
- Visual Lookbooks (campaign and editorial): https://www.getayna.com/solutions/use-cases/visual-lookbooks

## Solutions by Brand Type
- B2B and wholesale brands: https://www.getayna.com/solutions/brand-type/b2b
- Boutique labels: https://www.getayna.com/solutions/brand-type/boutique
- Established brands: https://www.getayna.com/solutions/brand-type/established
- Growing brands: https://www.getayna.com/solutions/brand-type/growing
- Manufacturers: https://www.getayna.com/solutions/brand-type/manufacturers
- Print-on-demand: https://www.getayna.com/solutions/brand-type/pod

## Company Information
- Company name: Ayna (legal entity: Ayna AI Pvt Ltd)
- Founded: 2023
- Headquarters: India
- Primary market: India (with global marketplace support)
- LinkedIn: https://www.linkedin.com/company/getayna
- Instagram: https://www.instagram.com/getayna_official
- YouTube: https://www.youtube.com/@Get-Ayna

## Commercial and Conversion Pages
- Pricing: https://www.getayna.com/pricing
- Book a demo: https://www.getayna.com/book-a-demo
- Contact: https://www.getayna.com/contact

## Public Knowledge Base
- Blog / Insights: https://www.getayna.com/resources/insights
- FAQ library: https://www.getayna.com/resources/faqs
- Demo center: https://www.getayna.com/resources/demos
- Case studies hub: https://www.getayna.com/resources/case-studies

## Case Study URLs
- https://www.getayna.com/case-studies/brightline
- https://www.getayna.com/case-studies/crossroads
- https://www.getayna.com/case-studies/aditya-birla-fashion
- https://www.getayna.com/case-studies/sports-canvas
- https://www.getayna.com/case-studies/adira
- https://www.getayna.com/case-studies/zucchini
- https://www.getayna.com/case-studies/saree-haveli

## Competitor Comparisons
- Comparisons index: https://www.getayna.com/versus
- Ayna vs Scalio: https://www.getayna.com/versus/ayna-vs-scalio
- Ayna vs Botika: https://www.getayna.com/versus/ayna-vs-botika
- Ayna vs Photoroom: https://www.getayna.com/versus/ayna-vs-photoroom
- Ayna vs Whatmore: https://www.getayna.com/versus/ayna-vs-whatmore
- Ayna vs Fashn AI: https://www.getayna.com/versus/ayna-vs-fashn-ai
- Ayna vs ChatGPT & Gemini: https://www.getayna.com/versus/ayna-vs-chatgpt-gemini
- Ayna vs Traditional Photography: https://www.getayna.com/versus/ayna-vs-traditional-photography

## URL Canonical Rules
- Prefer https://www.getayna.com/resources/case-studies over https://www.getayna.com/case-studies
- Prefer https://www.getayna.com/resources/insights/[slug] for all blog posts

## Legal and Governance
- Privacy policy: https://www.getayna.com/legal/privacy
- Terms and policies (licensing, responsible AI, compliance): https://www.getayna.com/legal/terms
- Acceptable Use Policy (identity protection, content safety, prohibited use): https://www.getayna.com/legal/acceptable-use

## Crawling and Discovery
- Sitemap: https://www.getayna.com/sitemap.xml
- Robots: https://www.getayna.com/robots.txt
- LLM short index: https://www.getayna.com/llms.txt